Social Media Tips

Social media tools have grown in popularity over the past 5 years or so and are now an essential tool in any jobseeker’s search. Here we have some tips on how to make the most of them.


1. Who should use LinkedIn?

In a nutshell anyone who is looking for employment or anyone who is seeking an employer. If you work in health, finance, marketing, planning, law, technology, consulting, human resources, or sales or…well just about anything you should be on linkedIn if you want to expand your chances

Approximately 26% of companies research potential employees who are on the LinkedIn site, (Data from a 2013 CareerBuilder study). Feel free to skip LinkeIn especially if you are a small one man band with a trade like personal dog walking or gardening; you’ll probably be able to market yourself to customers more easily on Facebook.

2. Should you connect with your best friend?

What about a stranger? Your friend is a nurse and you’re a salemsman. So you can’t really assist each other professionally, right? Not necessarily. You’re not just connecting with a person, but their network as well. They may have a link to someone who could help you. For the same reason, it’s also wise to consider accepting a request from someone you don’t know. When you receive a random invitation, look at the sender’s profile and determine if it is a quality connection for your needs and circumstances before accepting or rejecting it.

3. What’s the best way to grow your network?

Use the site’s “People You May Know” tool (located on the right side of your page) to reach out to professionals with similar backgrounds and connections. If you’re interested in working for a particular company go to its page and click to “follow” it, then look at the list of people who work there. Next, find an employee whose path you would like to emulate, then invite them to connect. To show that you would be a meaningful connection, write a note that conveys that you have done research on her compamy and how you could be a great fit

4. How frequently do you need to check in?

Every day for a few minutes, and once a week for about a half hour. That’s how much time you’ll need to write to a new connection and to participate in a group discussion. Keep in mind that people likely to hire you are 10 times more likely to look at your profile if you post something at least weekly.

5. Should your profile page replicate your CV?

It should be even more detailed. Think of it as your CV, plus everything else that you couldn’t fit on it, like video clips of speeches that you’ve given and news articles about your work, anything that can tell an employer what a great asset you could be to them. The more thorough you are in describing yourself, the easier it is for an employer to assess your qualifications. So go on—shout about how good you are!

6. How do I join LinkedIn?

  1. Go to the LinkedIn sign up page.
    Type your first name, last name, email address and a password you’ll use.

Note: You must use your true name when creating a profile. Company names and pseudonyms are not allowed, as we explain in our User Agreement.

  1. Click Join LinkedIn.
  2. Complete any additional steps as prompted.


Using Twitter in can be a real asset when job searching.
Many job centres, agencies, local employers all have twitter accounts. If you do a search on twitter using using appropriate wording you will be supplied with a wealth of information relating to your search.

1. Create a Twitter account that showcases your professional profile.
Put together your Twitter account as though it were your online business card. Create a separate personal one if you want to tweet about your hobbies ect. Make your account information as specific and professional as possible, and on your profile, link to your own blog if you have one.

2. Start following people and institutions.
Figure out who the relevant people are in your field and become their follower. Once you have identified some key people, Twitter makes it easy for you to find more people to follow. Click on the “who to follow” tab and you will get a list of people and institutions followed by the people you already follow.

3. Create content.
This is an important part of being a strong Twitter user. You should be reading widely and tweeting links you intriguing and may be of interest to potential employers. For example if you want to find warehouse work, follow all the local warehouse near you and make any useful observations. For instance, a new type of fork lift truck may be on the market, – mention it in a tweet or new safety legislation has been introduced, say a few words about it. The more interesting and relevant your tweets, the more likely you are to attract followers.

4. Send private notes to potential mentors.
This may be the toughest tip to follow, since it requires maximum confidence. But a great way to find a job is to reach out directly to someone in your field and let them know that you are looking for new opportunities. It’s best to do this after you have interacted with someone through retweets or responses to tweets they have made.

5. How do I join Twitter?

Create an account using


1. Fill out your profile with your professional history.
Facebook has an elegant, easy way to add your work credentials. Just click on “edit profile,” and the top of the screen lists “Work and Education.” If you want to make yourself known to the 65% of recruiters who troll for job candidates on Facebook, take a few minutes to fill out this information. You can even cut and paste from your LinkedIn profile, but a shorter version for Facebook.

2. Classify your friends
Go to your list of friends and hover your cursor over the “Friends” rectangle next to a professional contact’s name. You’ll see a roster of lists, including the option to create a “new list.” Create one called “Professional” or “Work” and then find all of your friends who you would consider professional contacts, and add them to that list. This way, you can target your work-related status updates.

While it’s good to humanise yourself by sharing bits of your personal life with professional contacts—you may not want to share with everyone that pic of yourself in your bathing suit, frolicking on a Mexican beach. When you are ready to post a status update, click on the rectangle that says “Public” to the left of the word “Post.” You’ll see a pull-down menu that includes the word “Custom.” Click on that and you’ll see an option that says “don’t share this with,” where you can type in “Professional.” Or if you want to share an article idea that’s directly related to your professional interest, but it’s something that would bore people who don’t do the kind of work you do, you can opt to share it only with your professional group.

If you have hundreds of friends, you may not want to bother classifying all of them, but do pull out your professional contacts into their own list.

3. Post content and respond to other people’s postings.
Do pay attention to your professional friends’ postings. “Like” their posts and make insightful comments.  “People want to help people they like and they want to help people who help them,”

4. Find networking connections.
This was a function associated only with LinkedIn, with its immediate listing of first- and second-degree connections to a company once you type the company name in the search bar at the top of the page. But Facebook can do the same thing easily enough and it will show you connections to people you may know personally rather than professionally, who could be your most fruitful contacts. As you would with LinkedIn, type the company name into the search bar. Then tap your cursor in the search bar one more time and you’ll see a pull-down list that includes “My friends who work at X Company.” Click through that tab and you’ll see your friends who work there. Then under those folks you’ll see another box that gives you the option of clicking on “friends of my friends who work at X Company.” Click there and you will hit a networking goldmine.

5. How do I join Facebook?

Create an account using